Design practices are set to mature and permeate all areas of business in addition to further developing cross-functionalities, inclusivity and specialisation, according to InVision.
1. Continued evolution of computational design and AI
Computational design complements user-centred design. “In computational design, we move from designing things that meet human needs to designing computers and programs to do this for us,” according to Emerson Schroeter, blogging for InVision.
2. The rise of the business designer
As more companies catch on to the business value of prioritising design, design thinking becomes increasingly critical in shaping business strategy. Business-minded people are learning about design thinking with designers studying business too.
3. A growing focus on inclusive design
InVision believes there’s a call for a bigger overlap between UX design (designing great experiences for users) and universal design (designing for accessibility and inclusion).
According to Forrester in April 2019, companies typically focus on an “average” 80% of users, missing opportunities to serve the other 20%. Many firms, similarly, only address accessibility concerns to stay on the right side of their country’s laws, the market research firm argues.
4. Increased data and design integration
Designers and developers will increasingly collaborate, InVision claims, with “design-forward” companies using data to boost the bottom line. This means tackling design in an integrated way that increases market share and employee impact.
Check out InVision’s Design Maturity Model.
5. Stronger demand for specialised UX professionals
Businesses are devoting more attention and resources to design, resulting in bigger design teams. Google has more than 3,000 designers and IBM more than 2,000. Some insurance and finance companies have design teams of 150. InVision believes demand for UX professionals will go on rising through 2020.
