Business Insider has named domain name system (DNS) filter software vendor DNSFilter as one of its most promising start-ups of 2023.
DNSFilter joins 72 other promising new companies rated by “top venture capitalists (VCs)” for the online business news and features magazine ranking.
The news follows rollout of the US company’s first “community-focused” partner portal to accelerate sales through the global channel.
Mikey Pruitt, lead of the global partner programme at DNSFilter, said it is “hyper-focused” on helping its managed services provider (MSP), managed security services provider (MSSP), value-added reseller (VAR) and distributor channel.
“We wanted to move beyond traditional portal parameters of training and marketing, and deliver a true community feel where partners can connect, collaborate, and share feedback with each other and the DNSFilter team directly,” Pruitt explained in a related announcement.
The new portal aims for greater collaborative efforts and reseller interaction, including knowledge sharing, the vendor said.
Also on offer are short 8-10-minute training sessions, covering topics such as how to use and deploy DNSFilter or set up policies and best practices.
Certifications will be available alongside an array of branded and unbranded marketing collateral including customer case studies, and data sheets.
“MSP spotlights (will) highlight success stories of partners engaging, deploying, and mitigating internet-based threats with DNSFilter solutions.”
Meanwhile, features such as scheduled reporting will include updates on threat approaches to malware and high-risk content.
Uniform deployments to meet certain customer needs for restriction, for instance in certain verticals, can also be created across accounts, according to the vendor.
According to DNSFilter, in 2022 it blocked 9.1 billion threats, with some 70% of attacks involving the DNS layer. Customers include web categorisation software Webshrinker and consumer privacy app Guardian.