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Miro hails customer acquisition and data residency capabilities

Online whiteboard software company Miro says it has acquired some 50 million users around the world as of March 2023.

According to Andrey Khusid, chief executive and co-founder of Miro, customers globally now include innovative brands that rely on Miro as a critical part of their collaboration and innovation stack.

“From contributing ready-to-use templates that can be used by anyone to developing public apps on top of our platform, Miro continues to get bigger and better,” Khusid said in the press release.

Companies like digital signature and document management firm DocuSign have research and design teams that use Miro to collaborate on complex projects, including the building of AI capabilities into contract management, the company announcement said.

“Our success is driven by what our users envision and achieve on our platform. Users can deliver valuable products and services faster through easy and intuitive engagement across teams,” Khusid said.

According to Miro, its community templates gallery Miroverse for workflows and frameworks is a differentiator. Some 1,700 templates have been added since 2020 and used by an estimated 1.7 million people.

Miro believes that template use can accelerate creativity, helping people “share ideas” faster during retrospectives, team-building activities, and strategic planning tasks and other business processes.

Dan Root, senior analyst at Wainhouse Research, said in the announcement that Miro had invested in its platform and community to create a rich experience for various use cases.

“And, as a result, [Miro] has been able to drive strong user acquisition and adoption,” Root said.

“In such a competitive market, all vendors will need to be laser-focused on delivering constant value to their users and ensuring their service becomes an integral part of everyday work.”

Miro offers data residency advantage

Miro in January announced enhancements to data residency management, including the ability to host all customer content – compute infrastructure, production data, and backup data – in EU-based datacentres by default.

This should improve control and compliance with UK and EU privacy and data handling regulations, the company said in the related announcement.

Wayne Kurtzman, research vice president for collaboration and communities at research firm IDC, said the data residency offering and functionality would improve Miro’s attractiveness to enterprise customers seeking ‘visual collaboration’ offerings.

“IDC sees the need for data residency as a significant and increasing factor in enterprise product acquisition,” Kurtzman said.

( Image by Michal Jarmoluk from Pixabay )

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