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Redstor to fly backup MSP sales this year with Griffin as chief executive

Cloud backup provider Redstor has named a new chief executive as it eyes managed services provider (MSP) sales growth on the back of last year’s online platform expansion.

James Griffin, formerly chief product officer, takes the hot seat in March, replacing previous chief executive and co-founder Paul Evans.

Evans is moving up to the Board to advise on growing sales through the services provider channel.

“Redstor is a business built on the strength of its team, a class-leading product and ambitious partners who share our vision to disrupt and drive positive change in the backup market,” said Griffin.

“Over the past 18 months, we’ve been aggressively investing in our purpose-built platform with product-led growth at its core, backed by a world-class Net Promoter Score (NPS) score of +74.”

Griffin said the model was being “embraced” by MSPs looking to improve the backup services they offer, grow their business and overcome the challenges of managing fragmented, legacy, on-premise backup systems.

“We are now accelerating our growth agenda and will continue to invest in product innovation and disrupting the backup market,” he said.

Evans helmed Redstor for some 24 years, Griffin added, developing the brand’s capabilities in managing and protecting customer data.

The key offering is ‘smart’ backup and recovery, supported with sales, marketing and technical support, with unified protection of cloud infrastructure, SaaS business applications and on-premise data via a single app

According to the company announcement, Redstor posted record growth in 2022, accelerated by a push into the US, which now accounts for more than 20% of its global customer base. The company has also added employees to assist with expansion and innovation.

Griffin was previously chief cloud evangelist for Vodafone, where he worked on strategies for its global cloud and hosting business.

( Photo by Tim Marshall on Unsplash )

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