For consumers of all types of technology, it can be hard to know which online reviews to trust.
That’s why Macrium marketing officer Erin Osborne has stepped up to detail how one site, Trustpilot, fits into the backup and disaster recovery vendor’s strategy.
“Throughout the years, our users have been kind enough to take the time to send feedback, good and bad. It helps us to know what’s going right and what needs to be improved,” she says.
One reason Macrium never shared reviews sent in directly by customers was the potential for bias, even if Macrium felt comments were totally honest and transparent. How would users know that they were getting “the good, the bad and the ugly”?
Reviews written on Trustpilot are published instantly with no moderation or review process. It’s unfiltered and open to everyone, says Osborne.
“Some review sites allow businesses to remove negative reviews, which is completely counter to what we wanted to achieve. We can’t just delete a comment because we don’t like it,” she says.
“There are very strict guidelines for flagging reviews.”
Why Macrium opted to subscribe
Osborne says businesses can receive reviews, reply, and engage via Trustpilot for no cost — but Macrium has chosen a paid subscription.
“Subscribing to Trustpilot allows us to automatically send review requests to everyone who purchases Reflect Home. There is no way we can tamper with this process, or cherry-pick the users asked,” she says.
“We also now have the ability to display all these amazing reviews directly on Macrium.com, as they come in.”
As part of Macrium‘s plan, it includes a TrustPilot page on its own website, giving an overview of how Macrium uses the review platform, she says.
Users can see a detailed overview to understeand where reviews are coming from, how often the company flags reviews, and other trends such as number of negative reviews about shipping times, including when those complaints occurred.
“We wanted to go where our users already were, and with over a million new reviews posted every month, Trustpilot seemed to be the ‘it’ place already,” according to Osborne.
Macrium Reflect 8 Free is out now
The latest, free version of Macrium Reflect 8 includes new ‘Existing Backups’ and log views, with a more scaleable and navigable ‘Restore’ interface. Also, new run time parameters enable dynamic information to be included in backup file names at run time.
“Flash drives and SD cards can now be imaged and cloned as regular internal disk drives. The exFAT file system commonly found on larger flash drives is now also supported,” says Osborne.
Rescue media can now be built on WinPE 11 using the Win11 kernel, and there’s a new localisation framework including German, Japanese, Russian and French, with more languages to come.
( Photo by Marc-Olivier Jodoin on Unsplash )