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Remote teams see comms strategy shifts to a new normal: Vyond

Communications strategies have taken a big shift in 2020 as companies moved to remote work and telecommuting, notes Stephanie Schiff [pictured above], director of business development at B2B animation software provider Vyond.

Schiff, speaking to Weirdware, noted that internal communication has become so much more important due to Covid-19. Of course, video is an engaging way to communicate, especially compared to writing an email or presenting a set of slides.

Companies now have to figure out how to collaborate effectively without being in the same room.

“Our company, like so many others, moved to a telecommuting system when the pandemic hit the US in March. It’s challenging to not get to see your co-workers and sit in a conference room and brainstorm and work together,” Schiff points out.

“We’re doing a good job of ‘making it work’ and growing our business but I definitely miss seeing my co-workers every day.”

Vyond’s strategy has been about adding new content from props to characters and more for its video animation platform including region-specific templates for the UK. And that has been paying off with “fast and fierce” growth within its channel partner community particularly, she says.

The next most exciting challenge will be scaling up that growth across its partner programmes.

“We’re fortunate to have so many great partners and to be able to continually add to our partner list. When I built this partnership programme less than three years ago, I was a team of one. Now I have a full team to help Vyond manage our partners and their success,” confirms Schiff.

“Vyond has been growing and our video maker continues to get better and better. As our global reach expands, we are adding content to our platform that engages more of an international audience. We are also working to expand the diversity of our characters and other assets.”

(Image courtesy of Vyond. All rights reserved)

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