wonderfully unique software solutions

How Axure helps prove software concepts and launch startups – fast

When Benjamin Stanley wanted to launch a software startup, he adopted the Axure platform to help minimise the work and investment of building and testing out an initial idea.

“At the pre-seed stage, the company needed to generate traction with potential clients to secure investment and bring its product to market without the cost of full software development,” confirms content manager Anthony Lehr, in the Axure case study here.

The result was SureVX, an emerging B2B fintech that provides management of financial transactions through smart contracts — the new breed of self-executing contracts, using technologies such as blockchain to track and trace changes that affect a transaction as they happen.

Prototyping with Axure meant SureVX could start to generate buzz and sales prospects without spending too much time or money on software development at a very early stage.

“Talk is cheap in blockchain world, so we needed to get something real in front of customers without risking our precious capital on building a full product,” says Stanley.

Axure RP is a platform that’s popular for its ability to collaborate on prototypes for user testing of product features by UX specialists as well as working out interactive design specifications for developers of websites and user interfaces.

“Axure RP lets you build complex interactions without writing code,” writes Lehr. “The Axure platform supports fluid collaboration between UX, design, and development teams.”

Creating simple stylised forms would not have achieved the credibility with clients that SureVX needed. They had to prototype realistic workflows, and Axure RP enabled that via a graphical ‘no-code’ interface that the team found very easy to use, Lehr explains.

An interactive wireframe was built to the project’s requirements, and a remotely based visual designer polished up the look and feel. All of this was done directly on the Axure platform. After multiple iterations, the user experience was validated, and the prototype handed to a developer.

“Axure Cloud makes it easy to share prototypes with potential clients,” Lehr said.

Find out more about best practice with Axure here.

Recent Articles

Cyber criminals now see UK schools as easy prey: Redstor

Schools looking at extending remote teaching programmes further into the year must start to plug any gaps in backup and security, UK...

Computicate outlines the time tracking fixes for MSPs

Managed services providers (MSPs) increasingly need a way to accurately bill for time used, which means looking at professional services automation (PSA).

ShareGate explains Azure updates for Microsoft cloud users

Updates to Azure are adding up to "major improvements" in cloud governance and infrastructure efficiency, according to ShareGate's Xander Oortgiesen.

How a global pump manufacturer gains from OpenText’s content suite

Pump manufacturer Seepex says it is already seeing service improvements across a global customer base via enterprise content management from OpenText.

Intel targets edge computing and 5G services advances with Red Hat

Edge computing and 5G services are set for a boost from Intel announcements at the virtual iteration of the global Consumer Electronics...

Related Stories

Leave A Reply

Please enter your comment!
Please enter your name here

Weirdware monthly - Get the latest news in your inbox